(404) 664-3108
[email protected]
Licensed in 30+ States
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Home | B.A.S. Insurance
Independent Broker Β· Non-Captive Β· 30+ States

Protecting Your Health.
Building Your Wealth.

Expert guidance on health insurance, IUL life policies, and fixed indexed annuities β€” personalized for individuals, families, and business owners across the U.S.

βœ“No-pressure quotes βœ“100% phone-based βœ“200+ health carriers
25+
Years
30+
States
5k+
Clients
$200
Avg Savings/mo
Free · No Obligation

Get Your Quote Today

Takes less than 60 seconds. Bruce will reach out shortly.

No spam, ever 100% confidential Free consultation
βœ“ No-pressure quotes
βœ“ 100% phone-based β€” paperwork done for you
βœ“ Licensed in 30+ States
βœ“ Independent agent β€” your interests first, always
0
Years in Business
0
States Licensed
0
Satisfied Clients
$200+
Average Monthly Savings
What I Help With

Coverage for Every Stage of Life

Whether you need health coverage today or a tax-free retirement strategy for tomorrow β€” I have tailored solutions.

01

PPO Plans

Access a broad network of providers at a predetermined rate. Flexibility to choose your doctors, no referrals required β€” ideal for those who want full control over their care.

02

Individual & Family Healthcare

We assess your family's needs, compare leading plans across top carriers, and provide personalized recommendations so you find comprehensive, affordable coverage efficiently.

03

Small Business Health Insurance

Group health coverage that protects your team and attracts top talent. We evaluate your needs, compare top providers, and deliver customized, cost-effective solutions.

04

Major Dental & Vision Plans

Comprehensive dental and vision coverage β€” standalone or added to your existing health plan for very little cost. Discounts on routine care, specialist visits, and more.

05

Ancillary Plans

Cancer, Heart Attack & Stroke Β· Catastrophic Hospitalization Β· Life Insurance Β· Annuities β€” add-ons that fill the critical gaps in primary health coverage.

06

Section 125 Workplace Plan

A $0-cost-to-employer benefit plan that lowers payroll taxes while providing employees hospital indemnity, telemedicine, prescriptions, and wellness benefits.

01

Indexed Universal Life (IUL)

Non-med IUL up to $2M β€” approved in as little as 1–5 days. Tax-free cash value growth with market-linked upside, zero downside risk, and 18 living benefits included.

02

Group IUL for Businesses

The only group IUL selling system on the market. Enroll 2–10,000 employees at a time β€” the smarter, tax-free alternative to a 401K or 403B at zero cost to the employer.

03

Fixed Indexed Annuities (FIA)

Guaranteed income for life with market-linked growth and zero loss of principal. Access to top 40 FIA carriers nationwide to find the right fit for your retirement timeline.

04

401K vs. IUL Comparison

Using proprietary software, we provide a detailed side-by-side illustration of your 401K or 403B versus an IUL β€” so you can make a truly informed decision for your future.

05

Tax-Free Retirement Planning

Reduce market risk, income risk, health risk, legislative risk, and tax risk β€” all in one product. Employees retain full coverage through employment and into retirement.

06

Business Owner Benefit Strategy

Help your business hire top talent, retain key employees, reduce benefit costs, and lower taxable income β€” all while increasing overall profitability with a proven system.

Bruce A. Sanders
25+Years Experience
About Bruce A. Sanders

My Client's Best Interest Comes First.

As a licensed Financial and Insurance Advisor for over 25 years, I've helped clients in almost every state across the U.S. My goal is straightforward: make sure every client gets the best possible coverage at the best possible price.

I act as your personal agent at every step β€” including at claim time β€” so you never have to navigate the insurance company alone. You focus on what matters; I handle the paperwork and follow-up.

Through my partnership with My American Prosperity, I now also help individuals and business owners build tax-free retirement wealth through IUL policies and Fixed Indexed Annuities.

  • Licensed in most states
  • 100% phone-based service
  • Free 15-min consultation
  • Your advocate at every claim
  • 5,000+ satisfied clients
  • Non-captive & truly independent
Schedule a Free Consultation →
My American Prosperity Partnership

The Smarter Alternative to Your 401K

Through my collaboration with My American Prosperity, I offer the country's most powerful Group IUL system β€” giving business owners a way to deliver tax-free retirement benefits to their teams at $0 cost to the employer.

  • Market-linked growth with zero downside risk β€” you keep gains, never lose principal
  • Tax-free retirement income with no required minimum distributions
  • 18 living benefits β€” real coverage you can use while you're still alive
  • Non-med IUL up to $2M, typically approved in just 1–5 business days
  • Sell 2–10,000 group IUL policies at a time via the only group system on the market
  • Access to top 40 Fixed Indexed Annuity carriers nationwide
Learn About Tax-Free Retirement →
Tax-Free Retirement Planning
$2M

Non-Med IUL
coverage limit

18

Living benefits
per policy

$0

Employer cost
(Section 125)

40+

FIA carriers
available

10,000

Group IUL policies can be enrolled in a single business engagement

Client Reviews

What Clients Are Saying

Setting the Record Straight

Common Questions & Misconceptions

People delay making smart financial decisions because of myths. Let's clear them up.

“It’s always expensive, no matter what!” +
Not true. Many clients save $200 or more per month when working with an independent broker who compares plans across top carriers. The right plan depends entirely on your situation β€” and finding it costs you nothing.
“Health insurance doesn’t cover anything that matters.” +
Today’s plans are comprehensive. Between core health coverage, ancillary plans, dental and vision, and Section 125 workplace benefits, you can build a complete safety net β€” often for far less than expected.
“There’s no one in my corner when I have questions.” +
As your independent agent, I act as your advocate at every step β€” including at claim time. You have a direct line to me, not a call center. I handle the paperwork so you can focus on what matters.
“My only option is Obamacare.” +
There are many options beyond the ACA marketplace β€” PPO plans, supplemental plans, Section 125 workplace plans, and more. The ACA is just one path, and often not the most cost-effective one depending on your situation.
“I’m self-employed so I can’t get good coverage.” +
Self-employed individuals actually have access to a wide range of excellent health plans. As your independent broker, I compare options across 200+ carriers to find you the best coverage at the lowest cost β€” the same quality coverage larger businesses get.
“Isn’t an IUL just expensive life insurance?” +
An IUL is much more than life insurance. Yes, it includes a death benefit β€” but its real power is as a tax-free wealth-building vehicle. The cash value grows linked to market indexes, you can access it tax-free in retirement, and it comes with 18 living benefits you can use while you’re still alive. Think of it as a 401K that also protects your family.
“How is an IUL different from my 401K?” +
With a 401K, your money grows tax-deferred but you pay taxes on every dollar you withdraw in retirement β€” and you’re exposed to full market losses. An IUL grows tax-free, has a 0% floor so you never lose money when the market drops, has no contribution limits, and comes with no required minimum distributions. We use proprietary software to show you a side-by-side comparison so you can decide for yourself.
“What happens to my money if the market crashes?” +
Nothing β€” that’s one of the most powerful features of an IUL. Your cash value is linked to a market index for upside potential, but protected by a 0% floor. When the market goes up, you gain. When the market goes down, you simply don’t lose. You get market-like growth without market risk.
“Is this only for wealthy people?” +
Not at all. IULs are available starting at very affordable premium levels, and through our Group IUL program, business owners can offer them to their entire workforce at $0 cost to the employer. Many working families use IULs as their primary retirement strategy precisely because it’s accessible and flexible.
“Can I access the money before retirement?” +
Yes. Unlike a 401K, you can access your IUL cash value at any age through tax-free policy loans β€” no early withdrawal penalties, no 59Β½ rule. Many clients use it to fund a child’s education, cover a medical emergency, or supplement income during a career transition, all without triggering a taxable event.

"Thank you so much! This is an incredible savings for me, and I can't believe how much better the healthcare coverage is."

β€” Jamie L., Health Insurance Client
Get in Touch

Request a Free Quote

No pressure, no hassle. Honest guidance on the right coverage β€” most quotes delivered within 24 hours.

Tell Me About Your Needs

Fill out the form and Bruce will personally reach out within one business day. All information is kept completely confidential.

Direct Contact

Let's Find You the Right Coverage.

Available by phone, email, or message. I handle all the comparisons, follow-up, and paperwork β€” so you don't have to.

(404) 664-3108Mon–Fri, 9am–6pm ET
[email protected]Responds within 24 hours
Marietta, GA 30064Serving clients in 30+ states
Insurance consultation

My Promise to You

I am your agent for every claim. You will never be handed off to a call center. When you work with me, you get a real person in your corner β€” every single time.

Currently accepting new clients